Is Anti-Virus Dead?
Users will click anything
Some studies show that the success rate of a well-formatted phishing attempt can garner about a 10% click-through rate. However, with targeting techniques, such as using what would be expected to be legitimate content in a phishing attempt this can go upwards of 80%. An example, if you got a random PDF file from someone named “fbtgsertgrwetgfe” with the Subject “Angelina Jolie NEKKID!” you would most likely not click on the e-mail. Even better, your anti-spam solution might even filter that message. However, if you got a PDF file from your CEO with the subject “Important Changes to Health Care Plans”, you would likely take a gander. The better targeted a phishing attack, the more likely even savvy people get infected. It isn’t even necessarily targeting via email that can be widely successful. How many of you add every facebook application that gets forwarded to you without even bothering to do any examination of the content?