Don’t do what your users say

Community is big these days. You’ll hear lots of designers tell you that it’s important to build a strong community and listen to them, because they are your core users. And I agree with that. But in UI design it’s important to understand that what a user says and what a user is telling you can be two different things. It is rare that a user outright lies for no reason. There is almost always a root cause for what your users are saying. The trick is to find that root issue to truly get what the user is telling you. And it is often a bit different than what their words are saying.